Benefits of
Proper Pricing
Faster Sale:
When your home sells
faster, you save carrying costs, mortgage payments and other
ownership costs. A quick sale creates less inconvenience for
you.
If you’ve moved before,
you know the energy it takes to prepare for showings: Keeping
your home clean, making child care arrangements and altering
your lifestyle. Proper pricing reduces these demands on you, by
helping your home sell faster.
At market value your
home will gain exposure to more prospects who can afford the
price. Sellers who list at a high price are looking for that one
buyer who will pay it.
Sellers often do not
realize that they have discouraged many potential buyers who
could have afforded the home.
The final sales price
is usually affordable by more purchasers. Sellers many times
accept a much lower price at a much later date since that one
buyer willing to pay the higher price never comes.
Increased salesperson response:
When salespeople are
excited about a new listing and believe it is fairly priced,
they make special efforts to
contact all of their potential buyers. Knowing it is priced
right for the market, they expect
it to sell soon and encourage their prospects to act quickly.
Their excitement is contagious!
Better response from advertising and
signs:
Ad calls and sign calls
to REALTORs turn into showings when price is not a deterrent.
Most serious prospects are well educated about asking prices in
the areas they are seeking.
They will not waste
their time on a home they consider overpriced.
Higher offers
attracted:
Buyers fear they might
lose out on a great opportunity when property is priced
right. They are less likely to make “low-ball offers.” Better
pricing attracts multiple offers, with possibilities of higher
offers than the asking price.
Means more money to sellers:
If a home is priced
right, the excitement of the market produces higher sale
prices. You net more both in terms of actual sale price and
less carrying costs.
